The starting point for the valuations of Markenbusiness
is orientated towards determining a realistic market price to sell
a brand. With Markenplatz as a leading exchange for brands and names, Markenbusiness
can call exclusively on a comprehensive, and current overall view of
the market. The aim is to reveal to the brand owner a realistic basis for negotiation
and valuation. A rating of the brand takes place on the basis of regular
internal inquiries and evaluations which, where appropriate, are done
in regard to relevant business indicators.
The sales-oriented brand rating 4F-8F considers
up to 8 different factors. These factors include,
- Valuation of brand-specific factors (“production”
costs, quality rating of the requested classes
through the Markenplatz class value index,
analysis of use, brand distribution and awareness).
- IPR (Intellectual Property Rights) Status
(among others, legal status through current
- Business indicators (among others, how many
brands are in particular classes and class
clusters, development of individual industry
sectors and lines of business).
The valuation process also attempts to include
brands which are still unused, and considers
their development potential.
The summary of the valuation results, with
concluding analysis and rating, in a market
expose, which can also represent the foundation
for a subsequent valuation strategy.
You can receive information about brand valuation
– or request information via the Checkbox-Message